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[Chinese shoes Network - Brand News] 89-year-old veteran Chinese sports brand Umbro now is embroiled in a crisis of distribution. Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (hereinafter referred to as the "Zhengzhou Unicorn"), represented by Umbro Chinese agents intended to set off a frenzy return, more than six months to complete the troubles of the original brand owners and Umbro Nike put on the table, even at the court. "Now people do not have, and do not know whom to cooperation." Wang Jun, general manager of Zhengzhou AstraZeneca June 24 Die Zeit, told reporters that the agent Nike's Umbro brand has invested more than 400 million, sold at Nike After the Umbro brand, Zhengzhou Unicorn represents a loss of 400,000 yuan is now on, and will be on June 26 went to Italy for Nike China Shanghai proceedings. The new disk access Yikangnisi still up for grabs Umbro, yet with agents docking. I do not know, said the agents were sold Umbro Nike to sell Umbro, even in the history of the development of sports brands is enough to load the annals of the big event. But the agents who Umbro far in China has always stressed that they have been kept in the dark, unaware of its Umbro brand sales agent for t Retro jordans for sale he club, or even relevant information learned from news reports, the Chinese side did not Nike to any informed. "We listened to pass by the end of November online news on Nike to sell Umbro, immediately understand the Internet and found that it's true." As Umbro brand Henan agents, in Zhengzhou, China Unicorn induced Nike Umbro Chinese Ministry letter, so the wording describe Zhengzhou AstraZeneca case heard after the sale of the message, directed at the Chinese side has not notified in advance of Nike agents. Zhengzhou Unicorn is a sporting goods distributor, Umbro had become the largest distributor in North China. "At that time the long-term sponsor Umbro England, Manchester City and other well-known European giants, international and domestic have a good influence in the Henan market has a high visibility." Turning in June 2011 to prepare large-scale investment agent Umbro brand in mind, so Wang Jun, general manager of Zhengzhou Unicorn Die Zeit, told reporters that, "In this basis, and relying on the Nike high level of operation and management platform, we are confident in the prospects for Umbro." In the bigger and stronger under the guidance of thinking, Zhengzhou Unicorn newly opened in the second hal cheap jordan shoes for men f of 2011, heavy six shops in 2012 and then reinstall the three, as Umbro is still being sold on the eve of 16 stores. Zhengzhou Unicorn according to the statement, since the end of 2012 to take over the business of Umbro, Umbro brand has continued to invest over 400 million yuan, the Shanghai stock Umbro logo amounted to 15.27 million yuan. In Zhengzhou Unicorn opinion, it is based on China's ability to operate Nike and Umbro brand influence recognition, only a large investment. Now in the period of cooperation, "so significant changes occur and never informed or to inform us, cause we misjudged the direction of development, causing huge losses to us." Nike China were not notify the grounds, Zhengzhou AstraZeneca requires its Shanghai stock all return and compensation for losses, and on June 26 went to Shanghai to sue Italy for Nike China. However, in response to Nike's China correspondent of Die Zeit, made it clear that "Nike Group announced the sale of its UMBRO (Umbro) brand is planned for May 31, 2012, Nike Sports (China) Co., Ltd. Umbro Sales in China June 6, 2012 that is has notified all distributors to sell issues in written form. " In the master copy of the Weekly Times Nike reply letter Unicorn in Zhe cheap jordans online ngzhou, China caused, then e-mail a written notice on the sale matters issued directly by the then District Sales Manager, and by the Zhengzhou Unicorn Umbro brand leader Yan Ice confirm receipt. "This message that we as a company in charge of people did not receive, and Yan Bing now has to leave." Wang expressed are not informed of the sale of the issue in the next half-year period from Nike, the Chinese side. fellow agents Umbro Sports Stationery Co., Ltd. Qingdao grand Nike also said that China failed to fulfill its obligation to notify the agency Umbro brands for sale: "goods last year, we also set out in 2013 Q2, and if true in June Tell us, who went to order the goods this year? " Umbro brand into a crisis In the 1934 FA Cup final, Umbro for the first time at Wembley debut, and will be gradually establish a soccer apparel brand image. But the real aid to the mass consumer goods Umbro football will have to wait until 1959, Umbro launched less men, including a shirt, a pair of shorts and a pair of socks, and shirts for the first time to sell imitation marks a huge international the birth of the industry. Since then Umbro teams and players continue along route development sponsors, have become Manchest Cheap air jordans for sale er City, England and other team sponsors, the football brand kingdom occupies the absolute position. up ? 285 million yuan in 2007, Nike acquired Umbro program exposure, this nearly century-old soccer apparel brands entered a period of untold success stage of development. "We will be fully committed to helping Umbro reach its full potential," the acquisition at the beginning, and Chief Executive Officer Mark Parker, president of Nike acquired Umbro, will become "a key component of long-term growth strategy," Nike. legitimate speculation that the combination of two sports brand Umbro There will boost development prospects of the new. Nike held four years later choose to sell Umbro Umbro. As mentioned earlier, Nike that is sold in the last May 31 Umbro plan, and in that year's October 24 officially announced the sale of information, brand management company Iconix (Iconix Brand Group Inc) will to $ 225 million will be Umbro's income. Nike CEO Mark Parker sold Umbro forward to explain the reason: "This decision will allow us to focus on areas for us to have the highest growth potential." Four years ago, when Nike's acquisition of Umbro to accept shirt sponsorship of the England national football team has issu Cheap air jordan 12 for sale online free shipping ed a statement saying that Nike will not meddle with the Umbro contract between himself and said 20 years of cooperation between it and the Umbro Treaty will not change. The paradox is that Umbro sponsorship deal with England's this going to end in 2018, but in 2012, on the eve of the sale, the FA has announced the termination of cooperation with Umbro, Nike is replaced. Even, Umbro Manchester City's long-term sponsorship team shirt sponsorship contract was also replaced by Nike. Thus, when the capital market that Nike sold $ 225 million have been issued at 285 million pounds ($ 565 million off the contract) purchased the assets when the pen is the loss of the sale of Nike in fact been achieved Tsutsumiuchi Diwai loss supplement. sports brand market watchers Magang had this comment, the sports brand, product development technologies and sponsorship resources is the most core value, but high-quality resources Nike said Umbro replacement has now only stay still the continued depreciation of the Umbro brand. Not with the new owner docking "Now people do not have, and do not know whom to cooperation." Wang Jun, general manager of Zhengzhou AstraZeneca June 24 Die Zeit, told reporters that the agent Nike's Umbr cheap foamposites o brand distribution is "tricked into pit a. " From June 2011 in collaboration with Nike China, Zhengzhou, Henan Province Unicorn agents began its Umbro brand, has invested more than 400 million, while the sale of Umbro after the Nike brand, Zhengzhou Unicorn represents a loss of 400,000 yuan now on. It is said that Nike, Umbro had intended to enter the Chinese as the main three, four-city market, but because of its channels to expand too accordance ?????? and Baosheng, does not have the ability to cause the third and fourth tier cities sinking in the short term. The Unicorn Zhengzhou and other Nike Umbro agents once thought to catch this ship, enough so smooth, but unexpectedly shortly Umbro was sold, leaving only large inventory backlog, sales encounter a problem. "After the acquisition of Umbro, Nike, Umbro the accumulation of technology, talent, channels and other resources into their own resources, Umbro's core resources have been digested." Wang is still unwilling to Die Zeit reporter Nike is showing "Umbro core resources drained after another cheap to get rid of." However, disk access Yikangnisi opinion, it is not. "This is a very exciting acquisition, we expect in addition to the fine tradition of Cheap air jordan 12 ovo the brand's heritage, better let the business to expand." Neil Cole of Iconix Brand Group chief executive believes Umbro hands might be a turn. Yikangnisi known brand management, often combined with a third-party joint venture set up a new company operating the brand after the acquisition of well-known brands, including Yikangnisi often just sell the permanent ownership of the brand and occupy a smaller stake in the joint venture. Currently, Yikangnisi (China) respectively and McCaw and Bosideng brand Rocawear and co-operation of the two RAMPAGE. However, Zhengzhou and other Umbro Unicorn and Yikangnisi agents have not been able to complete the docking. "Yikangnisi not looking good at the next home situation is not looking for our dealers." Wang told reporters on the Times weekly, even Yikangnisi found under the house to operate Umbro brand, Zhengzhou Unicorn may also choose departure, "just cheated to the pit, who will continue to the next proxy brand was tossing over?." (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)0.jpg (199.97 KB, download times: 0) download attachment save to album 2016-8-18 upload at 15:01 1.jpg (365.68 KB, download cheap jordans for sale mens times: 0) download attachment save to album 2016-8-18 upload at 15:01 2.jpg (381.06 KB, download times: 0) download attachment save to album 2016-8-18 upload at 15:01 0.jpg (404.67 KB, download times: 0) download attachment save to album Upload 08:37 2014-12-31 in this new era, the use of modern technology and many innovative Nike retro shoes fusion, a leisurely life is given new mixed product really brighten. This kind of hot shoes Air Huarache modeled, presented by the colorful blue and green mesh shoe body lap white Free outsole, bright dark red, black and grey combination, classic tonal collocation is perfect; from the shoe body on both sides directly extends the shoelace is the punchline dot pen, fashion unique elements of rich details and more overall lighting. 1.jpg (586.01 KB, download times: 0) download attachment save to album Upload 08:37 2014-12-31 2.jpg (1.13 MB, download times: 0) download attachment save to album Upload 08:37 2014-12-31 3.jpg (1.41 MB, download times: 0) download attachment save to album Upload 08:37 2014-12-31 4.jpg (933 KB, download times: 0) download attachment save to album Upload 08:37 2014-12-31 5.jpg (931.66 KB, download times: cheap jordans for sale 0) download attachment save to album Upload 08:37 2014-12-31 6.jpg (257.83 KB, download times: 0) download attachment save to album Upload 08:37 2014-12-31everyone is walking around in a circle of friends now, but do you know? As early as in 80s, daily jogging has become a national sport abroad, when the hot classic running shoes, not only laid a lot of brand fashion status, but also in the current retro style again. Such as clover, ZX, FAMILY series. So far more than 30 years of history ZX FAMILY series, not only model, quantity is very spectacular, it is worth mentioning that although it has been more than 30 years, but also has been emitting a classic retro flavor. Since the birth of the Scheinfeld factory in Bavaria, ZX FAMILY has been pursued by a number of sports enthusiasts. Since its initial introduction of ZX500, the ZX series has been leading the field of Applied Technology and forward-looking creativity, and has created numerous classic versions such as ZX700 and ZX8000 over the next more than 30 years. 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Technology, vertical jumping ability of the wearer to provide beyond imagination. source: HYPEBEAST skateboard version /adidas, Stan, Smith, Skateboarding version, new color, /ASICS, Gel, Lyte, III, new color design review last article: skateboarding version /adidas Stan Smith Skateboarding version next article: new color /ASICS Gel Lyte III new color design& Nbsp; & nbsp; & nbsp; With the "second favorite Nike Communication Design creative camp" came to an end yesterday afternoon, at Hunan University in a design workshop on dissemination, played on the big screen multimedia video pictures in frames, Creative camp has been the birth of a design works have been carried out show. Italy Milan Polytechnic University School of Design Professor Francesco Galli and Lake of Art and Design faculty co-chaired by a three-week camp creative communication design, won the support of the US Nike headquarters. As a world-renowned sporting goods company Nike This cooperation with Hunan University, the focus is to try to open up the Chinese market for its products and spread find more elements from the Chinese culture. Especially for sports traditional characteristics of Chinese nationals, to fill gaps in the past, Nike sneakers tennis development, become the focus of the theme of the creative design. lecture hall, multimedia video films on the big screen in the flow, Wyatt eye visuals, unique situation expression in melody flashed graphics and colors are permeated with Chinese flavor. Design From the "ping-pong", "calligraphy", "China Blue Culture" This three entry points to start the students under the guidance of Chinese and foreign instructors, with their ingenious ideas for Nike provides information on the localization of design and international marketing solutions for a variety of styles. Lake camp has taken creative way to school enrollment, in the final selected 32 people, in addition to the Art Institute of design, there Journalism and Communication, radio and television Arts, School of Business Administration and the School of Foreign Languages, etc. non-design professionals more than undergraduate and graduate students. Although not all participants had prior contact with film and television production experience, but they are in just three weeks time, quickly grasp and use of relevant software to design a contagious work. not just shoe design, not just the product modeling, creative camp for designers require more attention to the method adopted in the design, as well as the ability to express their design ideas propagation scenarios. Lake School of Design Associate Professor iron camp host one quarter of creative description: The students use one weeks time to do market research, one week time to determine the design, one week to complete filming and production. Through creative camp activities, students do not just relate to some design skills, but also all the processes and methods for internationally accepted design themes have the understanding. The creative design work camp is excellent, they will have the opportunity to participate in the World Student Nike organized internship contest and eventually get a chance in 2007 in the United States, Nike internship. In addition, Nike and Lake also has the intention to carry out more in-depth cooperation with Chinese cultural elements to create products. It is reported that the two sides during the Beijing Olympic Games venues for product design and construction concept, the possibility of cooperation with China on the conceptual design of the new stores are carrying out a series of projects to explore.





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